01
The Challenge
The Challenge
How a premium cannabis retailer migrated to Webflow without losing SEO equity — then scaled to $22M+ in online orders, 40K active users, and 304K search clicks
Critical Issues Identified
The Solution
02
Our Approach
We engineered a premium Webflow migration with custom CMS architecture, Dutchie integration, and an SEO-first content strategy designed to protect existing equity and compound growth.
1
Migration Audit & Link Mapping
Audited all 300+ legacy URLs, mapped redirect chains, identified 404 risks, and built the redirect strategy to preserve every dollar of existing SEO authority.
2
Custom CMS & Dutchie Integration
Designed CMS collections for products, brands, daily deals, and blogs — each with schema markup. Embedded Dutchie categories directly for seamless menu browsing and ordering.
3
SEO Content Engine
Delivered 20+ SEO-optimized blogs tied to shoppable products. Built daily deal and category pages structured to rank on page 1 for high-intent product searches.
4
Launch & Performance Scaling
Executed the migration with GA4 and Search Console integration. Monitored 40K active users and 1.5M+ site events at launch to validate performance and optimize in real time.
03
The Results
The Results
$22M+
Online Revenue
Total orders processed through the website post-migration
+112%
Active User Growth
Year-over-year active user increase to 40K monthly users
+139%
Engagement Growth
Tracked site events grew to 1.5M+ interactions year-over-year
5.14M
Impressions
Search impressions across product and brand queries over 16 months
ReLeaf Shop became JMK Ventures' highest-traffic client — processing $22M+ in online orders with 112% user growth, 139% engagement growth, and 5.14M search impressions.
04
Technology Stack
Webflow CMS
Integration
Dutchie
Analytics
Google Analytics 4
Automation
“
The Dutchie migration alone would have justified the engagement. Crossing $22M in online orders within the first year is just what happens when you let operators build for operators.