01
The Challenge
The Challenge
How a cannabis equipment marketplace went from zero digital presence to 21K+ active users, 122K tracked events, and 61% organic traffic with a full-stack growth platform
Critical Issues Identified
The Solution
02
Our Approach
JMK Ventures served as fractional CMO, owning the complete digital growth strategy — from brand and Webflow build through marketplace development and CRM-powered inbound automation.
1
Digital Strategy & Brand Foundation
Aligned branding, marketing, and technology into one cohesive roadmap. Defined positioning, visual identity, and the go-to-market plan for a zero-to-one digital launch.
2
Webflow Site & Marketplace Build
Built a custom Webflow site with advanced marketplace filtering by vendor, category, and price using custom JavaScript and jQuery. Structured CMS collections for scalable content.
3
Content & SEO Engine
Created SEO-driven copywriting, original imagery, and educational content linking product education directly to conversion funnels.
4
CRM Automation & Launch
Deployed ActiveCampaign with tagging, scoring, and nurture sequences. Launched across all channels simultaneously to compound early traction.
03
The Results
The Results
+34%
User Growth
Quarter-over-quarter active user growth with 99% new visitor acquisition
+46%
Engagement Growth
Quarter-over-quarter tracked events growth across listings and content
48.9%
Email CTOR
Click-to-open rate on bi-weekly newsletter — 10x the industry average
61%
Organic Traffic
Majority of all sessions from Google search — strongest acquisition channel
From zero digital presence, Urth & Fyre's platform now generates 61% organic traffic with 34% quarterly user growth and a newsletter engagement rate 10x the industry average.
04
Technology Stack
Webflow CMS
Integration
ActiveCampaign
Analytics
Custom JS/jQuery
Automation
“
We came to JMK for a website refresh and got a digital growth engine. The 34% user growth wasn't a one-time spike — it's a baseline we've kept climbing from for two straight quarters.